Marketers and advertisers use many tactics to sell products and services to their consumers. Improvement in technology always aids the marketing world bringing about new ways to sell to their audience. New technologies also bring out new products to sell. A future product made possible by technology is soon going to be advertised, to start off with, to sports fans.
ESPN announced that in June they would put one of the World Cup soccer games in three dimensional television. Their plan is to create and put out an entire ESPN 3D network by the summer if all goes well. This would be a much different television experience, especially for viewing something like a sports game. If a soccer ball seems like it's going to fly by your head in your own living room, a lot more people may start watching soccer.
Marketers and advertisers will have huge campaigns selling this 3D television if it goes well for ESPN. I'm sure after sports, it will take off to other directions such as action films, scary films, or even childrens television. The thing that will be easiest for them is that this kind of product can have a very wide range of audiences. People of all ages watch television, so it's not too easy to tell if there will be a specific demographic that will be watching 3D television only. At first the target audience will be sports fans, however I'm sure that will not last very long until another type gets a hold of the technology as well.
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