Monday, April 12, 2010
Thursday, April 1, 2010
Project proposal II
My midterm project is on the new technology of three-dimensional television. For my adobe illustrator part of the project I'd like to put images of how television has progressed throughout history. I'd use shape tools, colors, the eraser tool, possibly some text, and maybe the pen tool, to show the changes television has made. In this I would include improvements such as color television, cable television, high definition television, digital television, and then finally three-dimensional television. Visually I think I would arrange shapes to look like different kind of T.V.'s and use arrows to show them in a time line, to go with the theme of T.V. improving throughout history.
Monday, March 22, 2010
Midterm Part 1 Essay
Nicole Zuar
Media Literacy
Midterm Part I
New Advances in Technology: Three Dimensional Television
Television was developed in the early 1950s, and was a huge technological advance for media and advertising. Advertising time gave marketers a place to sell products, and also gave television something to negotiate and make more money on. Television only became more technologically advanced throughout time and is still improving today. Color television, cable television, satellite television, digital cable television, and HD television, were just a few of the advances television technology has seen. The future of television can only evolve more with technology and it seems we will see a new development soon starting with sports television.
Even though television was introduced in the 1950s, sports did not appear on T.V. until ten years later in the 1960s. In early television stages there was a fear of decreased game attendance, high production costs, or no interest in viewing games on T.V.. In 1961 a Sports Broadcasting Act was finally passed which allowed professional sports organizations to collectively make contracts with television stations. This is where marketers began to see the marketing power and money of sports on television. The NFL became a great T.V. sport for marketers because they were able to put plenty of advertising on due to the periodic play of football. They used the violence and slow ball movement to create dramatic spectacle, and hype the game up to their viewers (Foster,Kitchen). Soon football became a human drama created by marketers. They added more off the field events like pre-game shows and post game discussions, entertaining stories of players and coaches, and Monday night football as well as the big Sunday games. These events were all created by marketers to hook larger audiences, and reel them into more viewing time (Garrahan).
Marketers feed off of new technologies in order to keep reeling in viewers. In June of this year ESPN is rumored to be releasing the first three-dimensional sports network, in which all sports games can be watched in 3D television all the time. The first 3D game to air is said to be one of the World Cup Soccer games. Marketers will use many tactics to get audiences to pay for the new network (Kershbaumer). ESPN already sells itself through brand image. It is the home of sports all the time. It has created a culture around the brand that sells to the utmost sports fans, and creates the idea that ESPN is the best place to get your sports if you’re a good fan. Marketers will build this 3D T.V. technology into the culture of ESPN being the sports central of the world. Its using the first showing of this technology as a World Cup game to hype the importance of the World Cup and gain more viewers there, on top of advertising the new 3D network. This marketing strategy works for ESPN on a few different levels because it’s boosting their brand image as well as their products, networks and games already shown. The strategy of emotional branding also ties into the marketing attempts ESPN is making to push the 3D network to consumers. Emotional branding involves getting the customer to relate a personal experience or feeling to the product when marketing to them. ESPN already uses emotional branding in commercials for sporting events (McCarthy). Slow motion and the good feeling of your local team winning or making an amazing play are shown to good feeling music etc. on commercials to remind the consumer of the good feeling they get when watching sporting events on the ESPN channel. The 3D channel will intensify this “good feeling” during special moments of sports because the moments will feel closer and more intimate to the customer when seen in 3D. This tactic will be a key point in advertising the 3D network especially using celebrities. Marketers are going to make you think, “how cool would it be?” to have it seem like Peyton Manning is in your living room when he makes a fantastic pass to the end-zone (Kershbaumer).
Product placement is another way marketers are going to target their audience and sell to their consumers for new technologies. New technology is best advertised to people who are using current technology obviously. Commercials on regular ESPN networks will appear for the new kind of way to see a game “better”. Sports lovers are going to be the target audience for this new kind of way to see sports, so marketing in sports journals, magazines, and even in stadiums, would be best to reach the consumer.
All of these tactics, are used by marketers to sell products to the consumers. New technology helps marketers reach their target audiences, and gives them something to sell to audiences as well. Without advances in our already existing technologies it would be hard for marketers to use the tactics they do and keep selling new products.
Media Literacy
Midterm Part I
New Advances in Technology: Three Dimensional Television
Television was developed in the early 1950s, and was a huge technological advance for media and advertising. Advertising time gave marketers a place to sell products, and also gave television something to negotiate and make more money on. Television only became more technologically advanced throughout time and is still improving today. Color television, cable television, satellite television, digital cable television, and HD television, were just a few of the advances television technology has seen. The future of television can only evolve more with technology and it seems we will see a new development soon starting with sports television.
Even though television was introduced in the 1950s, sports did not appear on T.V. until ten years later in the 1960s. In early television stages there was a fear of decreased game attendance, high production costs, or no interest in viewing games on T.V.. In 1961 a Sports Broadcasting Act was finally passed which allowed professional sports organizations to collectively make contracts with television stations. This is where marketers began to see the marketing power and money of sports on television. The NFL became a great T.V. sport for marketers because they were able to put plenty of advertising on due to the periodic play of football. They used the violence and slow ball movement to create dramatic spectacle, and hype the game up to their viewers (Foster,Kitchen). Soon football became a human drama created by marketers. They added more off the field events like pre-game shows and post game discussions, entertaining stories of players and coaches, and Monday night football as well as the big Sunday games. These events were all created by marketers to hook larger audiences, and reel them into more viewing time (Garrahan).
Marketers feed off of new technologies in order to keep reeling in viewers. In June of this year ESPN is rumored to be releasing the first three-dimensional sports network, in which all sports games can be watched in 3D television all the time. The first 3D game to air is said to be one of the World Cup Soccer games. Marketers will use many tactics to get audiences to pay for the new network (Kershbaumer). ESPN already sells itself through brand image. It is the home of sports all the time. It has created a culture around the brand that sells to the utmost sports fans, and creates the idea that ESPN is the best place to get your sports if you’re a good fan. Marketers will build this 3D T.V. technology into the culture of ESPN being the sports central of the world. Its using the first showing of this technology as a World Cup game to hype the importance of the World Cup and gain more viewers there, on top of advertising the new 3D network. This marketing strategy works for ESPN on a few different levels because it’s boosting their brand image as well as their products, networks and games already shown. The strategy of emotional branding also ties into the marketing attempts ESPN is making to push the 3D network to consumers. Emotional branding involves getting the customer to relate a personal experience or feeling to the product when marketing to them. ESPN already uses emotional branding in commercials for sporting events (McCarthy). Slow motion and the good feeling of your local team winning or making an amazing play are shown to good feeling music etc. on commercials to remind the consumer of the good feeling they get when watching sporting events on the ESPN channel. The 3D channel will intensify this “good feeling” during special moments of sports because the moments will feel closer and more intimate to the customer when seen in 3D. This tactic will be a key point in advertising the 3D network especially using celebrities. Marketers are going to make you think, “how cool would it be?” to have it seem like Peyton Manning is in your living room when he makes a fantastic pass to the end-zone (Kershbaumer).
Product placement is another way marketers are going to target their audience and sell to their consumers for new technologies. New technology is best advertised to people who are using current technology obviously. Commercials on regular ESPN networks will appear for the new kind of way to see a game “better”. Sports lovers are going to be the target audience for this new kind of way to see sports, so marketing in sports journals, magazines, and even in stadiums, would be best to reach the consumer.
All of these tactics, are used by marketers to sell products to the consumers. New technology helps marketers reach their target audiences, and gives them something to sell to audiences as well. Without advances in our already existing technologies it would be hard for marketers to use the tactics they do and keep selling new products.
Thursday, March 11, 2010
Project Proposal
Marketers and advertisers use many tactics to sell products and services to their consumers. Improvement in technology always aids the marketing world bringing about new ways to sell to their audience. New technologies also bring out new products to sell. A future product made possible by technology is soon going to be advertised, to start off with, to sports fans.
ESPN announced that in June they would put one of the World Cup soccer games in three dimensional television. Their plan is to create and put out an entire ESPN 3D network by the summer if all goes well. This would be a much different television experience, especially for viewing something like a sports game. If a soccer ball seems like it's going to fly by your head in your own living room, a lot more people may start watching soccer.
Marketers and advertisers will have huge campaigns selling this 3D television if it goes well for ESPN. I'm sure after sports, it will take off to other directions such as action films, scary films, or even childrens television. The thing that will be easiest for them is that this kind of product can have a very wide range of audiences. People of all ages watch television, so it's not too easy to tell if there will be a specific demographic that will be watching 3D television only. At first the target audience will be sports fans, however I'm sure that will not last very long until another type gets a hold of the technology as well.
ESPN announced that in June they would put one of the World Cup soccer games in three dimensional television. Their plan is to create and put out an entire ESPN 3D network by the summer if all goes well. This would be a much different television experience, especially for viewing something like a sports game. If a soccer ball seems like it's going to fly by your head in your own living room, a lot more people may start watching soccer.
Marketers and advertisers will have huge campaigns selling this 3D television if it goes well for ESPN. I'm sure after sports, it will take off to other directions such as action films, scary films, or even childrens television. The thing that will be easiest for them is that this kind of product can have a very wide range of audiences. People of all ages watch television, so it's not too easy to tell if there will be a specific demographic that will be watching 3D television only. At first the target audience will be sports fans, however I'm sure that will not last very long until another type gets a hold of the technology as well.
Friday, February 26, 2010
Social Media Discussion
Social Media & Web 2.0 Discussion
1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
We first discussed actual TV shows and advertisements which utilize the "homegrown" practice in current media. Advertisements such as the E-trade Baby Commercials and TV shows such as The Office are examples of this. However, we view the amateurish simulations more as a style and a fad, not necessarily a revolution within the production industry. While some companies and shows choose to revert to the user-generated production techniques, such as personal cam-corders, the remainder of the industry continues to move forward with the high-tech advancements production has made. Also, in producing much of the "homegrown" media, advanced technology is still being applied while trying to simulate user-generated content. It is an approach certain advertisers have decided to take, in an effort to seem relevant to their audience. Over time, user-generated content will most likely progress further as it has since it started. New user-friendly cameras and computer software are becoming readily available to the average person, requiring less professional skills, and so we think that as top production advances, so will the actual homegrown production.
2. Find a news article and write down tags you would use to define what the article is about. Now goto http://delicious.com/ , digg.com or another tagging site and see how others have tagged it. What did you learn from the differences or similarities in tagging?
Does Facebook Deserve the Hell it's Catching from Greenpeace?
Our tags: Social networking, Facebook, Greenpeace, economy, norms, politics, groups, coal, energy, renewable resources
Their tags: coal, Facebook, Greenpeace, social change, social network, social psychology
When comparing our tags with the tags from Digg, we found that the majority of our tags were the same. From these similarities we concluded that the main ideas and most important parts of the article were universal and apparent. However, there were a few tags from Digg that differed from ours. We found that as a group we gave more specific and detail-oriented tags, while Digg focused more on the holistic and general ideas in the article. For example, we tagged "renewable resources" and Digg tagged "social movement" and "social psychology." A possible explanation is that Digg users tagged broader terms, but since we were conscious of doing a good job tagging we were more thorough and specific.
3. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?
Transparency is such an important concept because it disguises intentions and viewers deserve to be aware of the alternative motives behind what they see and read. Basically transparency regards the loop hole for advertisers and other social media in which they find ways to mask what they are doing or saying in order to make it more appealing to viewers.
Transparency is more important in the online world. It arises moral as well as legal issues. When viewers watch television they more aware of what is and what isn't an advertisement, however the transparency that is heavily present in the online world often fools its users. An example would be if a big corporation has formal plans and intentions of getting their message across the internet, but hires a smaller distant company to disguise its origin. In the online world, it is much easier to remain anonymous from your contributions, such as blogs. When viewers read blogs they are more likely to trust that the blogger is being objective, rather than being paid off to endorse another company or product.
1. Today many TV shows and advertisements try to look amateurish or "homegrown" to emulate what is often seen on the Web. Do you think professional production values will continue to drop, or do you think amateur user-generated content will get better over time? WHY??
We first discussed actual TV shows and advertisements which utilize the "homegrown" practice in current media. Advertisements such as the E-trade Baby Commercials and TV shows such as The Office are examples of this. However, we view the amateurish simulations more as a style and a fad, not necessarily a revolution within the production industry. While some companies and shows choose to revert to the user-generated production techniques, such as personal cam-corders, the remainder of the industry continues to move forward with the high-tech advancements production has made. Also, in producing much of the "homegrown" media, advanced technology is still being applied while trying to simulate user-generated content. It is an approach certain advertisers have decided to take, in an effort to seem relevant to their audience. Over time, user-generated content will most likely progress further as it has since it started. New user-friendly cameras and computer software are becoming readily available to the average person, requiring less professional skills, and so we think that as top production advances, so will the actual homegrown production.
2. Find a news article and write down tags you would use to define what the article is about. Now goto http://delicious.com/ , digg.com or another tagging site and see how others have tagged it. What did you learn from the differences or similarities in tagging?
Does Facebook Deserve the Hell it's Catching from Greenpeace?
Our tags: Social networking, Facebook, Greenpeace, economy, norms, politics, groups, coal, energy, renewable resources
Their tags: coal, Facebook, Greenpeace, social change, social network, social psychology
When comparing our tags with the tags from Digg, we found that the majority of our tags were the same. From these similarities we concluded that the main ideas and most important parts of the article were universal and apparent. However, there were a few tags from Digg that differed from ours. We found that as a group we gave more specific and detail-oriented tags, while Digg focused more on the holistic and general ideas in the article. For example, we tagged "renewable resources" and Digg tagged "social movement" and "social psychology." A possible explanation is that Digg users tagged broader terms, but since we were conscious of doing a good job tagging we were more thorough and specific.
3. Why is transparency such an important concept in the Social Media world? Is it MORE or LESS important in the offline world? Why?
Transparency is such an important concept because it disguises intentions and viewers deserve to be aware of the alternative motives behind what they see and read. Basically transparency regards the loop hole for advertisers and other social media in which they find ways to mask what they are doing or saying in order to make it more appealing to viewers.
Transparency is more important in the online world. It arises moral as well as legal issues. When viewers watch television they more aware of what is and what isn't an advertisement, however the transparency that is heavily present in the online world often fools its users. An example would be if a big corporation has formal plans and intentions of getting their message across the internet, but hires a smaller distant company to disguise its origin. In the online world, it is much easier to remain anonymous from your contributions, such as blogs. When viewers read blogs they are more likely to trust that the blogger is being objective, rather than being paid off to endorse another company or product.
Monday, February 22, 2010
Persuader Questions
Question 2:
The amount of advertising in our world today is an alarming amount. Because of all the mediums and technologies we are exposed to constantly, there are constant places for advertisements and times for us to see them. I don't think it should be considered "too much" advertising, because I'm not particularly sure there is such a thing. As for children there may be overwhelming amounts, but in regards to adults, advertising is what fuels our economy. It creates awareness of products and creates jobs, and when people have more money, they spend more money, and this circle continues because of advertising. 20-30 years ago advertising was different because of the technology. There wasn't as many mediums and places for advertisers to constantly get to people. Internet and super phones didn't exist yet, email wasn't as popular, and computers weren't a common medium to be found everywhere as they are today.
Question 4:
I think the future of advertising will continue to get more and more advanced with technologies, and more and more competitive. Cameras and mediums are being used to study the demographics walking by a bill board to put out an ad best suited for those people. 3D graphics, and more pleasing to the eye technologies will aid in the attatchment and advances to advertising people have. Future persuaders will use all these things to make ads more inviting to the people of the times.
The amount of advertising in our world today is an alarming amount. Because of all the mediums and technologies we are exposed to constantly, there are constant places for advertisements and times for us to see them. I don't think it should be considered "too much" advertising, because I'm not particularly sure there is such a thing. As for children there may be overwhelming amounts, but in regards to adults, advertising is what fuels our economy. It creates awareness of products and creates jobs, and when people have more money, they spend more money, and this circle continues because of advertising. 20-30 years ago advertising was different because of the technology. There wasn't as many mediums and places for advertisers to constantly get to people. Internet and super phones didn't exist yet, email wasn't as popular, and computers weren't a common medium to be found everywhere as they are today.
Question 4:
I think the future of advertising will continue to get more and more advanced with technologies, and more and more competitive. Cameras and mediums are being used to study the demographics walking by a bill board to put out an ad best suited for those people. 3D graphics, and more pleasing to the eye technologies will aid in the attatchment and advances to advertising people have. Future persuaders will use all these things to make ads more inviting to the people of the times.
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